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User generated content, what is it?

User generated content is everywhere, from every single social media platform to this blog! It can be an amazing tool for so many people. If you’re worried about getting your tonsils removed, open TikTok, search, and you are going to have a plethora of information and personal testimonies at your fingertips. Everyone who has TikTok has been on a deep-dive finding information and ending up stuck in a rabbit hole of information that an hour has passed, and it felt like five minutes. 


This style of content is not for everyone. Differing opinions often leads to hate and negative comments from people who share different lifestyles and morals. I have seen posts touching on controversial subjects and the comments are filled with criticism, all from people behind a screen without even knowing the person who posted it. Knowing the whole story is extremely important before possibly harming a person’s reputation. 


On the other hand, user generated content has completely transformed the way we consume. Reviews on anything and everything can be posted by someone with two followers and the entire world has access to it. It can be either super helpful to brands or ruin their entire reputation they have built. Most of the things I have bought have been from posts of content creators raving about how good the product is. With unpaid partnerships, usually the creator will be honest about their opinion, but you have to be careful and do your own research. When money is added into the equation, most influencers will stretch the truth and not give a full, honest review. 


User generated content can be a really good way to get a wide range of opinions and entertainment, but with opinions comes conflict and people commenting about your life from behind a screen across the world. But it can also create a community of like minded people who find comfort in knowing that they are not alone. 

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